I always like to be prepared when a press opportunity comes up, especially when a client is around. You’d be surprised how random these opportunities can be, and you want to be prepared for when it happens!
1. Business cards
Roaming around Hollywood with a tangible piece of contact information has become a necessity. I do think those smartphones that allow you to bump contact information is great, but technology can fail you. The amount of time a person asks for contact information is cut drastically when being able to hand over a card. What should your card have? It should have your name, email, phone number, and website. You decide if you would like to place your personal information or your agent or manager’s information.
2. Promotion
Always have something to promote. Whether you name drop your acting coach or promote a web series you’re currently in, you’re still promoting yourself while building relationships with your co-workers and those who are helping you.
How To Market Yourself 3. Sound bites
Aside from clients chewing gum, rambling can be detrimental to your interview. You need to give the interviewer concise and well-articulated answers to their questions. It’s easier for them to edit out the video, and it also increases your chances of getting placed on their website since they aren’t going to post a 15-minute interview.
4. Follow up
Whether it’s through social media, email or a phone call, make sure you or your publicist follows up with the press. It creates a better relationship for you in the future and shows appreciation for the interview. Most of all, they’ll be more prone to give you media materials, such as pictures and links to an article or video that can be added to your website or press kit.
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and do not necessarily reflect the opinions of Backstage or its staff.
