Academy Award winner Riz Ahmed is returning to television with “Bait,” a new six-episode comedy he created, co-wrote, and stars in. Premiering March 25 on Prime Video, the series follows a struggling actor whose whole world changes when he suddenly finds himself in the running to play James Bond.
Want to learn more about “Bait”? Here’s everything we know about the series, including plot details, who cast it, and more.
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“Bait” centers on Shah Latif (Ahmed), whose last shot at breaking through as an actor arrives in the form of an audition that could catapult him to stardom. Over four increasingly chaotic days, Shah’s family, ex-lover, and the entire world weigh in on whether he’s the right man to take on one of cinema’s most iconic roles: James Bond.
Prime Video recently shared a preview clip and first-look images of the cast.
Produced by Jax Media (“Emily in Paris,” “Animal Control,” “The Connors”) and Amazon MGM Studios, “Bait” is executive produced by Ahmed and Allie Moore (“Hamlet,” “Defiance: Fighting the Far Right”) for Left Handed Films. Ben Karlin (“The Daily Show”) executive produces and serves as co-showrunner alongside Ahmed.
- Riz Ahmed as Shah Latif
- Guz Khan as Zulfi
- Sheeba Chaddha as Tahira
- Sajid Hasan as Parvez
- Aasiya Shah as Q
- Weruche Opia as Felicia
- Ritu Arya as Yasmin

Shaheen Baig is the show’s CD. She is best known for her Emmy–winning work on “Adolescene,” as well as “Lady Macbeth,” “Black Mirror,” “Peaky Blinders,” and “After Love.”
If you’re hoping to land a comedy role and looking for advice, start with these resources to help perfect your next audition:
- I Want to Be a Comedian: Where Do I Start?
- 5 Tips for Acing Your TV Comedy Audition
- 7 Rules for Following Up With Casting Directors

Production on “Bait” wrapped in the U.K. after starting in September 2024. While we’re still waiting to hear if this comedy lands a second season, there are plenty of other projects currently looking for talent. Stay ahead of the game and find your next role by checking out these regularly updated casting roundups:
We also suggest looking at these casting pages, which are regularly updated when new opportunities become available:
These guides can also help: