“Beginnings are such delicate times.”
That’s a quote from Frank Herbert’s 1965 book “Dune.” Though the story is set 20,000 years in the future, I always think of those five words when I sign actors who are just starting out. Our first year working together establishes a foundation for several possible futures.
Agents use the term “developmental” to describe clients who have no professional experience. These actors are usually young and fresh out of school. But that isn’t always the case; you can start pursuing a new career at any point in your life. I’ve worked with quite a few clients who crossed over from fields like sports and music. (I can relate; I became an L.A. agent in my 30s after leaving a successful business in a different city.)
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Let’s say you’re the latest developmental client on my list. Now the question is: How do I help you get off the starting block? I have a two-part plan that has always been effective.
First, I take a focused approach. Instead of submitting and pitching you to every casting director in town, I begin by contacting the ones I know well. I’ve been an agent for over 10 years, so I’m friends with a lot of CDs. Hell, I’ve even dated one or two. These people will be open to a new talent pitch because they trust my taste.
Second, I wait for them to tell me how your audition went. Their feedback will give me insight about how to move forward. For example, I might find out that your acting choices were too big or that you didn’t seem comfortable on camera. That’s valuable information from the people who do the hiring. Sometimes their feedback is directed at me, not you. For example, a CD might tell me that you play older or younger than I thought. That’s good to know, and it’s an easy fix.
How to Get an Acting Agent With No Experience I also need to get to know you not just as an actor, but as a person. I’ll try my best to make that happen, but I represent a lot of clients, so my time is limited. Instead of waiting for me to reach out, show some initiative and invite me for a cup of coffee or a bite to eat. That will give us valuable one-on-one time to chat like real humans.
After our first year working together, I’ll review your progress. If you didn’t get any bookings or callbacks, that’s bad. No bookings but a lot of callbacks? That’s good! It means your career is gaining traction. Don’t forget: It’s not always about getting jobs. When you’re a developmental client, building momentum is just as important.
Unfortunately, things don’t always work out as planned. If I can’t see any green lights down the road for your career, I’ll have to drop you as a client so I can make room for the next developmental actor. Sorry if that sounds rough—it’s just the circle of life at a talent agency.
Hmm. I guess endings are also delicate times.
This story originally appeared in the Oct. 10 issue of Backstage Magazine.
