Why Netflix Is so Successful + How to Get Involved in the UK

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Photo Source: Netflix. Pictured – The cast of The Crown

Welcome to Decoded, a regular series that deciphers different corners of the UK performance landscape. This week, Backstage breaks down Netflix, the streaming goliath that has revolutionised television. We look at why that is and how you can get involved.

Don’t Say: “My internet’s not working.”

Do Say: “Netflix is a creative powerhouse – they are changing the landscape!”

What is Netflix?
Netflix is an online streaming service and a production powerhouse. What began as a company that sent DVDs through the post is now a business worth billions that has changed the media landscape and left traditional content providers quaking in their wake. The streaming giant has 158 million paid subscribers in over 190 countries; it’s booming internationally and has the ambition to grow even larger.  

So, what’s their secret? First up, Netflix streams films and TV straight into homes. It’s cheaper than the cinema and puts the viewer in control of when and what they watch. TV and film content providers have seen streaming upstarts eat into their market share, and they’re rightly worried by the increasing dominance.

In addition to distribution, Netflix also spends huge sums on production, investing in top-flight talent and making high-quality shows like The Crown, Black Mirror, House of Cards, and Stranger Things. So far it’s won 43 Emmys for its original programming, and in 2019 it won four Oscars including best director for Alfonso Cuarón and his black-and-white foreign language film Roma. The streamer continues to invest in top-flight filmmakers, and this year’s film awards nominations were dominated by Netflix titles like Noah Baumbach’s Marriage Story and Scorsese’s The Irishman. In short, audiences like Netflix content and how they get to watch it – and, crucially, they’re willing to pay for it.

Why should I care?
After months of searching, Netflix finally struck a deal to set up a permanent production hub at Shepperton Studios, home of classic films such as Mary Poppins and Blade Runner. It’s part of their commitment to shoot and produce more of its content here in the UK. The plans are great news for actors and the figures are vast: Netflix has significantly increased its European production slate in 2019 with 221 projects, including 153 originals with a budget of well over $1bn – a more than 50% increase over 2018’s slate. That’s a lot of productions being made and a lot of people, like you, being hired. Netflix’s millions of global subscribers translate into a lot of cash, and that’s money that the streamer is investing in high quality, ambitious content with creativity at its heart. Alex Sapot, the streamer’s commissioner for the UK, underlines this: “We recognise the vast pool of talent here [in the UK] so we would love to be in business with those storytellers.”

READ: Actors in Demand as UK Enjoys £3bn Production Boom

Indeed, Netflix is where a lot of talent is off to these days, and it’s not just about money – although it obviously helps. Top TV production names like Shonda Rhimes and Ryan Murphy have moved to the streamer and seem genuinely excited about the chance to make content in an environment free of the constraints imposed by traditional, ad-driven TV networks. On the film side, big award-contenders like Ava DuVernay, Cuarón, the Coen brothers, and Martin Scorsese have also decided to flirt with the ‘flix. In short, Netflix has put its huge amount of money where its mouth is, investing in fresh, original voices – and if that sounds like you then that’s why you should care.     

How do I get involved?
With Netflix ramping up UK spending, and with productions from The Crown to Sex Education already made here, opportunities to get involved will only grow. Netflix don’t handle their own casting directly as they tend to either finance or buy content from external production companies, so the key is to look up which casting directors are working on which shows or films, and Backstage’s Greenlit series can help keep you updated. Casting directors will often work on repeat series, so if you’d noted that Lauren Evans cast Sex Education for Netflix then you may have thought she’d be a good place to send your reel for Sex Education 3!

READ: How to Get Cast in a Netflix Original Film

What else do I need to know?
Steven Spielberg is not a fan. Following the Oscar success of Roma in 2019, the man who brought us ET and Indiana Jones is now gunning to take the online streamer out of the awards conversation until a plan around mandatory theatrical releases is put in place. He wants Netflix excluded from Academy consideration in the future as he regards their output as TV movies, which should be up for Emmys, not Oscars. Despite a robust reply from the streamer, the Hollywood establishment is clearly worried about Netflix and the existential threat it poses to their business.

Netflix has obviously created such an enticing business model that others want in on the action: Amazon and Apple are already attempting to take a bigger piece of the streaming pie as are more traditional media players like the BBC, Disney, and WarnerMedia who’ve all recently launched their own streaming services. Part of their strategy relies on taking their pre-existing titles like the Star Wars series and Friends off Netflix – hoping droid nerds and Chandler Bing-loving viewers will follow them. It’s a streaming bun fight out there and only the content-rich (and cash-rich) will survive.

More in our Decoded series:

Check out Backstage’s UK audition listings!

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