Q: When is it appropriate for me to announce on social media that I booked a recurring role on a television show?—@Looking4Advice, Backstage Community Forums*
This is a great question, and congratulations! This is an amazing moment in your career. Before you post anything on social media, you should always check what your contract and your nondisclosure agreement (NDA) say about sharing any information about the show online. I know it’s an exciting time and you want to tell everyone about it, but you might get into trouble if you share something you’re not supposed to.
If you don’t have a contract and an NDA yet, you should check with your agent or manager. Ask them what you are allowed to say about the role and the show, and when you are allowed to post about it. There may be a specific timeline that the show’s marketing department has in mind for making any announcements on social media and to the press. The department might also have official promotional materials that you can use to create the post. Your agent should be able to find out this information for you.
READ: How to Market Yourself as an Actor
What should you do if you don’t have an agent or manager yet? If this is the case, ask your contact person from the show. Make sure you have their written permission to post on social media, in case of any future misunderstanding in which you might need proof that you had permission to share the news. It doesn’t need to be anything special; just save the emails or text messages you’ve exchanged with your contact.
The key takeaway is to ask first, and always check your contract and NDA before you post anything about your recurring role on social media.
*Submit questions for our Experts on Backstage’s Facebook or Twitter accounts or via our forums page at backstage.com/forums!
This story originally appeared in the March 11 issue of Backstage Magazine. Subscribe here.
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