Of course you've heard of Naomi Campbell, Cindy Crawford, and Brooke Shields. They were the world's first supermodels, after all. But if you’re wondering how to become a model nowadays, a lot has changed since the ’90s—not least the introduction of the internet and social media platforms like Instagram. Modeling is still a highly competitive field, but these days, there are opportunities for people of all shapes and sizes to break into the industry. We consulted agency heads, casting directors, and professional models to create an in-depth guide to becoming a model—whether you want to become a fashion model, a fitness model, or anything in between. Keep reading to learn how to find a modeling agency, what to expect at your first model casting call, and how to build a modeling portfolio that slays.
- How to start modeling
- What does it take to become a model?
- What types of modeling gigs are out there?
- What are the requirements to become a model?
- How to make a modeling portfolio
- How to get a modeling job
- How do model casting calls work?
- How do I find a modeling agent?
- How to know if a modeling agency is legit
- How to make a living as a model
- What modeling terms should I know?
Although the path to becoming a model is different for everyone, here are the five most common steps to get started:
- Decide what type of modeling to pursue. You may be surprised how many avenues there are for professional models: fitness modeling, curve modeling, editorial or commercial modeling, parts modeling, and more. You’ll need different skills—and a different look—depending on the type of model you hope to become.
- Create a modeling portfolio. Start by taking a headshot, a full-body shot, and (in some cases) a swimwear shot. You can hire a professional photographer or try and find an up-and-coming photographer on Instagram who’s willing to work in trade.
- Practice, practice, practice. Professional feedback, particularly in the early stages of your modeling career, is vital. Otherwise it may be difficult to determine your best angles, poses, and facial expressions. Test shoots are a great place to get experience—and get more material for your portfolio.
- Attend model casting calls. Subscribe to an online casting platform like Backstage for listings of local model castings and open calls. Once you arrive, you’ll sign in for a slot—and then it’s up to you to impress the casting team.
- Get signed by a modeling agency. Once you’ve built up enough experience to approach an agent about representation, it’s time to do your research. See which agencies represent models like you, as well as what they want in a submission. With an agent on your side, you’ll be able to book bigger, higher-profile modeling jobs.
We've broken down each of these steps in more detail in later sections of this guide—keep reading for more industry insight into modeling headshots and what to expect at a casting call. We’ve also put together in-depth guides to becoming a model in two industry hubs: NYC and Los Angeles.
Modeling is an industry about beauty in all shapes, shades, and sizes. It’s not only about being traditionally “good-looking”—MSA Models’ Los Angeles agency director Francis Arden takes a more holistic approach. “If you have a quirky personality, we want to know that,” he says. “You’re not just a pretty face. We want to know who this person that we’re sitting in front of is. Yes, she’s got the right measurements, but what’s in there? What’s her purpose? What drives her?”
Modeling is also about representing—and, in many cases, selling—a product. You should feel excited by the prospect of being the face of a new fashion line, makeup brand, or hot tech gadget. Natural ease and confidence in front of the camera are also key.
“You’re not just a pretty face. We want to know who this person that we’re sitting in front of is. Yes, she’s got the right measurements, but what’s in there? What’s her purpose? What drives her?”
You should be prepared to maintain a healthy lifestyle of eating well and exercising regularly in order to meet the physical demands of your line of modeling. You’ll also need patience and stamina to stay fresh through a long day of auditions or photoshoots. Models don’t have a regular 9-to-5 schedule, so expect to be called into work at all hours. A client needs a night shot for their product? Expect to be shooting at midnight. If you thrive on routine, life as a professional model may not be for you.
In the end, your passion to succeed should be at the forefront. That means being realistic about the different forms success can take. Just like acting, a modeling career isn’t something that happens overnight. “Passion is definitely one of the key deciding factors because that motivates the individual to want to do what it takes,” says Jack Maiden, director of Mavrick Models at Mavrick Artists Agency. “If they want to pursue it, they’ve gotta get out there and find out if there’s an agency that suits them. They’ve gotta go for it.”
Although many people associate models with catwalks and high fashion, that is far from the only type of modeling work available—there are also fitness models and parts models and everything in between. Yes, the supermodels of the world do walk the Paris and New York Fashion Week runways and strut their stuff at the annual Victoria’s Secret Fashion Show. But there are also commercial models you’ll find in video and print ads for major retail brands like Target and T.J. Maxx. Understanding what casting directors are looking for in each market is key, says Cheyenne Brink, a print agent at LA’s Bella Agency. “Are you in the right market, submitting yourself to the right stuff? How is a company going to envision you in their ads?”
Below, we break down several different types of models:
- Runway modeling: Though many dream of walking the spring collection for Tom Ford and Marc Jacobs, it’s the ultimate destination of very few. It’s not the easiest pill to swallow, but it should be said: You’re either born to be a fashion model or you’re not. Traditionally (and we hate to say it!), female models who are signed by major agencies and jetted to fashion weeks around the world are a size six or smaller, between 14 and 20 years old, and between 5’9” and 6’ tall. Male models tend to be 6’ to 6’3” tall and have a 30’’ to 32’’ waist.
- Commercial and print modeling: You can still make a living as a model even if you don’t fit the physical template above. Commercial models, in particular, are meant to reflect the everyman and everywoman. While fashion modeling is generally limited to the body types that fit into designer clothing, commercial casting directors have fewer restrictions: “On the commercial side, it’s more like, ‘We want brunette hair and great smiles,’” Joe Thompson of Abrams Artists Agency explains.
- Parts modeling: Are your slender fingers and immaculate nailbeds your calling card? Consider hand modeling. (That career path wasn’t just good for a punchline on “Seinfeld,” we promise!) The same can be said for foot models—if you’ve got the ankles, might as well put them to use.
- Fitness modeling: While other sectors of the profession may call for a slender figure, you’ll want to bulk up and hit the gym more regularly than the average person if you’re pursuing a career in fitness modeling. The hard work can certainly pay off and prove lucrative across commercial modeling gigs for sportswear ad campaigns, fitness videos, underwear and lingerie gigs—the list goes on.
There’s no training required to become a model—in fact, the professional models we consulted were split on the importance of formal coaching. But there’s no harm in taking classes at a modeling school or enrolling in a workshop, so long as they’re reputable.
“Modeling is truly an art form, and you have to respect it and do the research and the work,” says Liris Crosse, a leading plus-size model and former Project Runway winner, who also runs a model workshop and masterclass. It’s not enough to be physically attractive, she explains—you have to understand how to look good on camera. “I think it's important, especially for new models, to get information from people who have actually done it. I see people who offer classes and I’m like, ‘I’ve never seen you in an ad.’ I have the actual credentials to back it up. And I’m still working, so I'm continuously backing it up. I'm giving you the shortcut of what took me over a decade to get myself.”
On the other hand, NYC-based curve model Denka Obradovic said she learned by doing. Early in her career, she paid close attention to what was going on at castings and did a number of test shoots. “My first job I was like, ‘What’s happening? What do I do?’” recalls Obradovic (now represented by Wilhelmina Models). That said, she does recommend taking a runway class ahead of a shoot.
And no matter your opinions on modeling school and workshops, practice is still key to advancing your career. Get all the experience you can in front of a camera before approaching an agent with your headshot and DIY portfolio. Even if you’re an unsigned model, you should try to work with a professional photographer for test images. Without external feedback, models don’t necessarily know their best angles, poses, and facial expressions. Practicing in front of the mirror is important, but having someone on the other side of the lens telling you “yes” or “no” will bring you up to speed on what works and what doesn’t. “That’s the stuff that you can’t really teach someone until they actually are doing it,” MSA Models’ Los Angeles agency director Francis Arden says.
If you’re looking for a traditional job, you’ll need a résumé; if you’re trying to become a model, you’ll need a modeling portfolio (also known as a “book”). To create your portfolio, start with a headshot. These can be can be taken from the waist up, or show just your head and shoulders. Avoid heavy makeup or elaborate styling, since agents and scouts are interested in your natural look.
That said, modeling headshots tend to be more artistic than acting headshots. “They say less about who a person is and more about how they are capable of appearing,” explains L.A. headshot photographer Marc Cartwright. “There is a greater emphasis on the mood, lighting, and artistic merit of the photograph. Makeup, lighting, composition, and retouching are used to creatively flatter the subject and remove the flaws.”
You’ll also need a full body shot. Generally, your outfit should be simple and form-fitting—a tight white tank or T-shirt paired with dark skinny jeans or tailored pants. Women should wear heels, while men can slip on casual dress shoes.
When it comes to finding a photographer, start by doing your research. Ask your peers for recommendations, or search the Backstage Yellow Pages. Once you've come up with some options, figure out how long a session lasts, how much they charge, and how many photos you’ll walk away with. Sometimes this information can be found on their website; other times you may just need to give them a call. It’s also important to find someone who will make you feel comfortable during the shoot. “I have watched many headshot sessions crash due to the same thing: the wrong mixture of personalities,” warns image consultant Tom Burke.
If you’re worried that a professional photoshoot might be out of your budget, make the most of Instagram. Aspiring models often use the app to connect with new and emerging photographers who are actively looking for subjects to practice on. “No one has to pay anything, [so it’s] beneficial to both parties,” says Bella Agency's Cheyenne Brink. And be sure to keep your profile curated and up-to-date, she adds. “Instagram is such a huge factor now. It’s an extension of your portfolio.”
Your headshot should be featured prominently on your literal calling card, known in the industry as a “comp card” (or a composite card, z card, zed card, or sed card). It should also include three to five additional photos from spec shoots or previous professional work, as well as your basic measurements, your modeling agency info if applicable, and your own contact information. Just like with an actor’s headshot, a model’s comp card is the best way to make a great first impression in the casting room.
To get your first modeling job, use an online casting platform to find casting calls that are a good fit based on your look. Particularly as an early-career model, it’s going to be difficult to land high-profile work without an agent. But for those early credits that will give you experience in front of the camera and on the runway (and, ultimately, increase your chances of snagging an agent), an online casting platform like Backstage can be an excellent resource. The Backstage Yellow Pages can help you find a headshot photographer in your area; the database of talent agencies helps you narrow down your options for representation; and the Community Forum makes it easy to connect with other aspiring or established models for advice.
But, most importantly, subscribing to Backstage gives you access to online casting notices. Each one is broken down by type of production, compensation, location, the age range for talent sought, etc. Search results can also be filtered based on your preferences. Once you find a project that interests you and fits your type, check the notice for information on how to apply—or, if in-person go-sees are being held, timing for the open call or additional information on how to schedule a time with casting will also be available.
Model casting calls (or “go-sees”) are basically interviews for models—but, unlike most interviews, there are usually no set appointment times. Instead, there will be a sign-in sheet that dictates the order in which models have their photos taken. “Don’t sign in until you are 100 percent ready,” actor and model Aaron Marcus warns. “You don’t want to be in a situation where you sign in, start doing work on your hair or makeup, they call you, and you have to tell them you’re ‘almost done.’”
Once you’re fully prepped, add your name to the sign-in sheet. You’ll probably be asked for your agent’s contact information and your wardrobe sizes, as well. Casting may also request that you bring along your modeling portfolio, or “book.” Books are increasingly presented as digital files on iPads, but a printed binder is also perfectly fine.
Just like with acting, strong choices matter. “Don’t ever try to play it safe by giving a generic look in order to avoid giving the ‘wrong’ look,” Marcus says. That kind of approach to auditioning never works well. Even if you’re not provided with a ton of information, pick a specific look based on what you do know. That ability to decide and commit will give you a tremendous advantage while attending a go-see.”
To find a modeling agent, you should start by researching potential agencies and figuring out what they look for in prospective clients. For instance, Jack Maiden, director at Mavrick Agency, noted that most female models he signs are 5’8” to 5’11” or just under 6’ in height. He usually looks for male models who are 6’ to 6’3”.
You may already be familiar with agencies like Ford, IGM, Wilhelmina, and Elite—these are the top-tier modeling agencies across NYC and L.A., after all. But as a model in the early stages of your career, you should focus your energies on agents and agencies that are dedicated to emerging talent. To help narrow your search, we’ve put together a list of the best NYC agencies for new models, as well as the L.A. modeling agencies you should have on your radar. (And for aspiring models on the other side of the pond, these are the seven London modeling agencies you should know.)
Outside of NYC or L.A., one of the best ways to research the modeling agencies in your area is through Backstage’s Call Sheet resource. All you have to do is check the modeling categories that interest you, type in your desired market, and filter for preference from there. Check the Better Business Bureau for complaints against any smaller firms, and network with other models on Instagram or message boards to learn more about their experiences with specific agencies.
Once you find an agency that interests you, it’s time to show them what you’ve got. Many agencies’ websites will include online submission forms that usually require a modeling headshot and three-quarter to full-body photo. Requirements differ depending on the agency—for instance, JAG Models co-founder Gary Dakin told Backstage that interested parties should “send digitals of just your face without makeup and one full-body in a bathing suit, preferably, and your hair pulled back.” Agencies will also include open-call information on their websites, which generally happen weekly.
Here's how to recognize a casting scam:
- Reputable modeling agencies are highly selective. If you show up and they’re immediately willing to sign you regardless of your experience, question their motives—especially if they ask for money.
- Bona fide agencies don’t require you to take their classes or use their photographers. They may provide a list of recommended coaches or photographers in your area, but they shouldn’t pressure you to use a specific one or try to sell you something in their agency agreement.
- Legitimate agents make a commission off the gigs they find for you. If they engage in hard-sell techniques for classes, photos, contests, or representation, beware. That’s how they’re making their money, not by finding you work.
The modeling industry is notorious for taking advantage of young, inexperienced talent with inflated promises of success and glamour. “Bait-and-switch is a common technique used by scam artists,” casting director and Backstage Expert Lana Veenker says. You may be promised one thing from an ad or open call, but when you show up to the proposed talent agency, “no one seems interested in your background or skills (or alternatively, they rave about how amazing you are without knowing much about you). Their true goal, you discover, is to sign you up for expensive ‘talent competitions,’ classes, or photo packages. They use the lure of fame and fortune to cloud your judgment and get you to open your pocketbook.”
When talking about making “a living” as a model, we’re primarily discussing how to make financial ends meet. You probably won’t be making a livable wage as a model straight out of the gate. That’s where the appropriately-titled “survival job” comes in. Waiting tables, walking dogs, tutoring, nannying—it’s unlikely these are your passions in life, but having a flexible schedule is key to finding time for photoshoots and go-sees.
When searching for the right survival job, you’ve got to consider wages and hours, sure, but also where your natural talents lie. “What other skills do you have? Is there a job (or two or three) you can do that makes you happy (or at least that you can tolerate) while you are pursuing your dream?” asks acting coach and acting coach Matt Newton. “To achieve this might mean some creative thinking.”
Even if you do have a steady survival job and are starting to book modeling jobs, you may still find yourself pinching pennies. The first step to financial success is knowing how much money you need to make ends meet. To find your “make-or-break” number, add your bare-bones cost of living for one month (housing, food, public transit), then add another 10 percent to that number “because life is always more expensive than you anticipate,” says personal finance author and finance writer Stefanie O’Connell.
Straightening out your finances and finding a survival job that best fits your needs are essential steps in making a living doing this modeling thing. Unfortunately, models aren’t protected by a performers’ union like actors and dancers—but organizations like the Model Alliance are working to change that.
Like all professions, modeling has its own industry jargon—and it’s important to be familiar with the most commonly-used phrases before your first “go-see.” We’ve listed a few of the most important below:
- Book: Another term used for a model’s portfolio.
- Cheating to the camera: When the model slightly turns his or her head and eyesight away from an object or the other model and closer to the camera. This gives the illusion that the model is looking straight at the other person or object but also allows the camera to see more of the model’s face.
- Composite sheet (comp card or zed card): The model’s business card. Unlike an actor’s headshot and résumé, a composite sheet shows a variety of the model’s photos along with his or her stats (height, eye color, hair color, etc.).
- Go-see: A model’s audition. When a model is contacted to attend a go-see, he or she goes to a photographer’s studio or a casting facility to be looked over.
- One-plus-one: When a model is booked for a one-hour modeling job with the possibility of working an additional hour. Models must hold the additional hour in case the shoot runs longer than expected.
- Square to the camera: The photographer will make this request when he or she wants the model’s face and body positioned straight into the lens.
- Tear sheet: A copy of a commercial modeling ad. This proves the ad was published.
- Test shot: A photo that’s not being used as an ad, but instead for a photographer’s or model’s portfolio.
Ready to get your catwalk on? Check out Backstage’s modeling listings!